Portafolio

Websites

Real-world website projects focused on e-commerce, online booking, and content creation, designed to improve user experience and support business goals.

Beisbolmania Website

Beisbolmania – E-commerce Website

Tools: Shopify

Designed and managed a full e-commerce website focused on product organization, collections, navigation, and customer experience to support online sales.

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Jezae López Booking Website

Jezae López – Online Booking Website

Tools: Website Builder / Online Booking System

Developed a service-based website with an integrated online booking system, allowing clients to schedule appointments easily and improving the user experience.

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Karina Matus Blog

Personal Blog – Content & Digital Presence

Tools: WordPress

Created and managed a personal blog to publish written content and build an online presence, focusing on layout, readability, and content organization.

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Skills & Proficiency

Tools and platforms I use to support e-commerce operations, digital marketing, analytics, and customer experience.

E-commerce Platforms

  • Shopify
  • Odoo

Marketing & CRM

  • RD Station
  • Email & Automation Tools

Analytics & Data

  • Google Analytics
  • Business Analytics
  • KPIs & Performance Tracking

Website Development

  • WordPress
  • Website Structure & UX

Certifications

Professional certifications focused on digital marketing, analytics, and data-driven decision making.

HubSpot Social Media Certification

Social Media Certification

HubSpot Academy

Inbound social media strategy, content planning, engagement, and ROI measurement.

Valid: Aug 2025 – Sep 2027

HubSpot SEO Certification

SEO Certification

HubSpot Academy

Search engine optimization fundamentals and website performance optimization.

Valid: Apr 2025 – May 2026

Power BI Data Analyst Certification

Power BI Data Analyst (PL-300)

LinkedIn Learning

Data analysis, reporting, and dashboard creation using Microsoft Power BI.

Completed: April 2024

eMarketing Institute Social Media Certification

Social Media Marketing

eMarketing Institute

Social media marketing strategy, execution, and performance evaluation.

Issued: July 2025

Data Storytelling for Marketers Certification

Data Storytelling for Marketers

LinkedIn Learning

Data-driven decision making and storytelling techniques to transform data insights into clear and actionable business recommendations.

Completed: June 2025